Case Study: Gina's Pizza

Gina's Pizza & Pastaria, located in Irvine, California, is a design project that remembers the founder of the company using classical European materials and products. Since this restaurant is nearby University, many students get together in there if there is a football game or basketball game. They use the place as not only for eating foods but also hanging out with their friends or family. So, Gina’s Pizza offers the atmosphere people for having fun at the place.

The theme of this store is elegant European with the usage of yellow and green for an analogous color scheme. Therefore, most of materials and products have those hues. As flooring, they use concrete which is rigid material that spans large areas. To express their concept, the concrete flooring is painted with dark red color. Even though there are many different kinds of special paints for concrete, especially Epoxy paints with extra durability are usually used on floor surface. However, kitchen flooring is installed with Ceramic tiles. This type of tiles is ideal for kitchen flooring because kitchen is easily exposed to water and moisture. To pass the health code, strength and durability, the tiles in a kitchen let you ensure that your kitchen is easy to clean and maintain.

On the wall, the fresco wall paper is covered on plaster on the entire walls. This yellow color fresco walls give people the feeling of rough texture.

Plastic laminate countertop is chosen for the counter and service area. Also, it is used for the bar which is attached on the wall side. This type of countertop is easy to care for and durable for hardworking area. So, It is good choice to use at service area because it stands well in high temperature and moisture.

(Wood: http://www.lughertexture.com)

The main entrance door is used the two sides dark wooden door, which is made by using reclaimed wood. This door not only reflects the concept of this restaurant, it is also sustainable by using antique wood. The furniture of bar such as table and stools are also used wood which looks very classical and the bar meets the ADA codes for wheelchair users.

(Stone tile: http://www.shophomeandgarden.com)

On the bar side of wall, argyle patterned of dark red stone tiles are installed on there. Since the tiles have been faded, if you sit on the bar stool and look at the wall, you can feel old which is related with the concept of this restaurant. Since the stone tiles have rough texture, people can feel the texture and heavy weight visually. Unlike ceramic tiles, stone tiles absorb water, so it is good choice at the bar area where people serve the foods and cups of beers.

Generally, pendent lightning fixtures are used in overall selling, counter, and bar area. It is common place to use the pendent lighting in the restaurants, especially bar, because it makes the place more luxurious. In Gina’s Pizza, you can see the wall mounted fixtures on the walls with antique products such as picture frames, wall mounted candle holders, and stained metal wall decorations. The wall mounted fixtures give people feel more classical also it makes the texture of wall paper prominently. However, on the kitchen ceiling, fluorescent lights are used because it make the space clean and can save energy.

As I mentioned above, there are various types of metal products on the wall. By following the concept, all the oxidized products which are exposed to air and humidity or moisture show that metals oxidize is used to decorative advantage because stained metals offer people flow of time. There is a terrace for outside sits with glass made fences. The greatest advantage of using glass is energy efficiency because it can use the sunlight.

More than anything else, the major goals of Gina's Pizza & Pastaria is that reminds people remember the founder of the restaurant and make people getting around in there. By considering the goals and purposes, the products and materials are well chosen and used appropriately. In addition, the usage of an analogous color scheme is well fitted. Therefore, people can encounter the classical European concept of the restaurant even they just drop by there to pick the pizza up.

Bibliography:

Wood

Stone Tile

ADA Codes

Plastic laminate countertop