Whole Food Market- Newport Beach

By Mariam Abdul Razak

Is one of the highest standard supermarket in orange county selling the highest quality products . Whole foods defines quality by evaluating the ingredients, freshness, safety, taste, nutritive value and appearance of all of the products they carry.

The Market has a contemprary design with nutral color to maximize the desplay of freshness and quality it also utilizes the use of sapce to give shoppers the best shopping experience possible.

The exterior spanish design with the spanish roof tiles and red brick pavers provides an inviting feeling to people passing by and goes with the overall theme of Fashion Island.

I like the seating outside which encourages people to dine and socialize , the material used for flooring could have been richer in look for example a travertine floor could have been used or a neutral color stone, the seating is practical and functional with a maximized use of the area.

The fire pits and exterior heaters gives the ultimate warm feeling added to that the glass surrounding fencing that allows light and spaciousness .

 

 

The direction of lighting at the fruit/ vegetable area is poor and can be improved by using LED lighting instead of the florescent lights, the column could be used as a good location for added lights.

The distribution and layout of goods is too crowded and can be spread in an efficient way.

Too many signs are used in a limited area and could have been distributed better

 

 The use of wood at the juice bar area with two tones of color gives a nice neutral look which goes with the natural foods and juices that are served in the area, the sign is not that clear and easy to be used and the light should be positioned towards the sign.

The displays of food and fruits are very well lid and clear to buyers, the back wall that has a horizontal wood siding gives a great matching look with the bar theme .

Metal trusses on top of the lighting area are painted in a light color and should have been darker to make it less visible

The restaurant has very nice bench seating which a great way for social and family dining, the use of brick veneers on the wall makes the area look dark and not that inviting a warmer and cozier color would have been a better choice.

The wall mirror gives a feeling of space and an excellent distribution of light, the pendent light are matching the overall look and fits the general theme.

A restaurant at a grocery store should provide openness and relaxation for shoppers which is provided with an architectural identity .

The seafood display area is planned in the right location where every shopper would pass by the combination of white and blue gives a relation to the ocean colors and  feels fresh, The glossiness of the concrete epoxy colored finish looks bigger, cleaner and comfortable for shoppers

The use of high ceilings with stacked windows brings more daylight and makes the fast food dining area looks spacious, The decorative material hanging from the ceiling is matching with the theme.

The Use of an Arch elevation at the bar area with the white columns outside gives a true Spanish architectural feeling when sitting in the bar area, the non-slippery floor tile provides comfort and safety for customers.

The Table layout which allows the comfortable movement and invites gusts to use the nice covered patio. The Bar lights are very nice and have an antique and elegant look .

 

The Dairy displays is a focal point with a horizontal design the allows easy access the location at the end of the store makes shoppers go through less desirable areas to get to the more important ones.

The usage of lighter color righting on the wood siding surrounding the displays in not as eye catching as a dark color

 

The exterior use of the stucco color with the contrast of metal gives a new look and matches the floor to ceiling windows used at the corner elevation, the green awnings shows the effect of the contemporary design in the middle of a luxurious shopping area