Tuesday, November 18, 2014

Rite Aid

Dayna Boe
         Rite Aid is a store that is known for its day to day small grocery items its pharmacy and photo lab. This particular building was just recently designed and installed, and had a grand opened about 2 months ago. It uses red, blue and white as its marketing colors to advertise for the store. Red is associated with energy, war, danger, strength, power, passion, desire and love. Red stimulates your mind and increases your metabolism. Blue is often associated with stability, trustworthy, wisdom, confidence, faith and truth. This color of blue also is avoided while advertising for food because it suppresses your appetite.  White is associated with light, goodness, innocence, purity, the color of productions. In advertising white is a clean color with a positive connotation.
   The walk way is paved with a milt-colored brick with a Herringbone Non-Supporting use Horizontal or Supported Vertically. Brick is both an interior and exterior material. It’s known for its density and hardness of its form and great way to make bricks look more unique and creative is to design a creative surface.  The colors match well with the outside theme of tans. The colors of the brick will depend based on composition due to firing environment. I like the pattern they used on the ground it makes the area look nicer. And adds a just a little bit of pattern and texture to the area without overwhelming the classic simple clean tan and white theme that surrounds the exterior of the store.   
The other part of the walk way is made of cement. Cement is a binder a substance that sets and hardens and can bind other materials together, and is crushed rock with burnt lime stone as binder. The volcanic ash and pulverized brick additives are mixed together to create this substance. Cement can be Non-Hydraulic which will not set on wet conditions or underwater, it reacts to carbon dioxide in the air and can be attacked by aggressive chemicals. It can also be Hydraulic Cement that allows setting in wet condition or underwater or constantly in contact with water and protects the hardened material from chemical attack.  
Transitions between resilient flooring is very important. It is usually thinner than the product to provide an attractive transition between products. It can also be called a transition strip like a “bridge” for one product to the next. Resilient flooring is typically easy for the professional installer’s to assemble in place. Seams can be chemically fastened together and is very unnoticeable. And sometimes you can get this product with adhesive on the back and seams lien up air tight and no transition is needed like most of this floor in the store.

The flooring was made from vinyl. VCT is Vinyl Composition Tile and VAT Vinyl asbestos tile.  They used two different types of vinyl to make a path from the front of the store to the back where the pharmacy is. The wood vinyl is the path to the pharmacy and the grey wood was the rest of the stores floor. I did not really like the grey vinyl it would have looked better if it was all the tan wood, but I think the intent of the two colors was to highlight a path to the pharmacy and to make the store brighter.

Free Form were also used to decorate the store and give a little more of a professional look to the atmosphere and how they labeled and organized the store. They have taken the floor veneer that matches the pharmacy walk way as a ceiling tile. This vinyl wood tile is also a great acoustical aesthetic to the store. This visually pleasing feature can absorb noises from the store, so noises are absorbed thus making the store quieter and more enjoyable. The lit up “Home Care” sign is back lit with LED lights which are longer lasting, does not pollute as much when thrown away and puts out less light pollution into our atmosphere than florescent light bulbs. The orange circle and home sign could possibly be made with a type of Free Form product. It’s easy to create signs with lighting like this large sign. There were 4 signs like this on the ceiling. Free Form Company strives to be as green as possible and is very resourceful in creating its sustainable products. This product can be glass like or a little hazy but you can still see through the material. It easy to light up and create a beautiful lighting feature for any entertainment area or a highlighted feature.  


On the walls they used a wood veneer that matches the floor and ceiling wood tiles to cover empty space between the top of the refrigerator to the ceiling. It complements the store, creates a warm atmosphere and is a less expensive design decision that can help you make your space more detailed. The wood on the walls also made it feel a lot less like a store and more welcoming, I really liked this aspect of the store.  






Work cited:
All photos taken by: OCC Interior design Student
(On foot assignment)
Off Seal Beach Blvd. & St. Cloud Dr.
http://en.wikipedia.org/wiki/Brick
https://www.google.com/search?q=bricks&rlz=1C1CHMO_enUS570US570&espv=2&biw=950&bih=950&tbm=isch&tbo=u&source=univ&sa=X&ei=gg1lVOukDdjnoATY4YHYCQ&ved=0CFEQsAQ
https://resources.oncourse.iu.edu/access/content/user/rreagan/Filemanager_Public_Files/meaningofcolors.htm
http://www.color-wheel-pro.com/color-meaning.html
http://en.wikipedia.org/wiki/LED_lamp
http://www.ikea.com/us/en/catalog/categories/departments/living_room/20515/
https://www.1000bulbs.com/category/led-light-bulbs/
http://en.wikipedia.org/wiki/Light_pollution
http://www.physics.fau.edu/observatory/lightpol.html
http://www.physics.fau.edu/observatory/lightpol.html
http://www.homedepot.com/b/Flooring-Vinyl-Flooring-Resilient-Flooring/N-5yc1vZapwr
http://en.wikipedia.org/wiki/Vinyl
http://www.freeformplastics.com/

5 comments:

elise said...

I usually just go to get ice cream and never pay attention to the details when I visit Rite Aid. I really like the free form markers which make it easier to find everything really easily. The bamboo floors are really nice and a good resilient choice.

Unknown said...

Using ceiling wood tiles to cover empty space in the ceiling are so smart. I didn't realize that they have so many different floors in the store. Thanks for the post.

Unknown said...

The wood veneer wall is pretty! I notice that there are a lot of rite aid remodeled and become advanced.

Unknown said...

I can usually see this building when i drive on the road back to my home, but i never pay attention to it. The wood floor and wood wall are beautiful.

Unknown said...

Very knowledgeable. It's good to know why they used each material and the symbolism behind the logo. You don't typically think of these things when you enter a drug store.

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