By: Zoreh Azarbaeijani
This research is about new design concept for Starbucks
Coffee stores. Starbucks was established in Seattle Washington in 1971, and
today is operating 23,768 locations, including 13,107 in united States. (1)
Beside product evolution from coffee to verity of hot and cold drinks,
prepackaged food items, drink ware and recently added beer, wine, and
appetizers, the brand is fully committed to create a welcoming, inviting and
familiar place for people to connect. Starbucks designer studios are located
around the world and designers are creating designs to reflect the unique
characteristics of each neighborhood. (2) The new...