Starbucks Coffee Stores - Fashion Island

By: Zoreh Azarbaeijani

This research is about new design concept for Starbucks Coffee stores. Starbucks was established in Seattle Washington in 1971, and today is operating 23,768 locations, including 13,107 in united States. (1) Beside product evolution from coffee to verity of hot and cold drinks, prepackaged food items, drink ware and recently added beer, wine, and appetizers, the brand is fully committed to create a welcoming, inviting and familiar place for people to connect. Starbucks designer studios are located around the world and designers are creating designs to reflect the unique characteristics of each neighborhood. (2) The new store in Fashion Island is a great example of a customized design for beach city of Newport Beach. The Tuscan beige and rusty color of exterior with tall columns matches perfect with the mall exterior. The new tile flooring in a light beige color with light wood color on walls and kitchen bar replacing rough wood flooring with dark basic colors brings a relaxed natural look to the store. Floor-To-Ceiling glass windows are one of the main elements of design to bring natural light all day long. Tan leather banquette seating with wood and metal bar stool creates vibrant environment that invites, stimulates and make you stay! The outdoor patio overlooking the water fountain gives the customer a chance to people-watch while enjoying the weather and gentle breeze of beautiful Newport Beach.